Your brand, posting itself — thoughtfully.
Ethos plans your week, writes and designs every post in your voice, checks every fact against your own brand record, and publishes to Instagram, Facebook, and Google Business — with you approving from one simple review queue.
Built for every kind of local business — restaurants, studios, clinics, consultants, shops. Nothing publishes without a plan you set and facts you gave it.
Six specialists. One shared brand record.
Every agent works from the same source of truth — the brand record built from what you tell us. Facts are selected from it, never written from imagination.
Brand DNA
Reads your onboarding answers, your site, and your logo, then builds the brand record every post is grounded in — voice, claims, services, prices. When it isn't sure, it asks you instead of guessing.
Strategist
Turns your goal and posting cadence into a concrete week of posts, timed to your local hours and the US retail calendar.
Writer
Writes captions and designs the image for each slot in your voice. It selects facts from your brand record by reference — it cannot invent a price, a date, or a claim.
Fact Checker
A mechanical pass over every caption and every word on every image — each number, price, and claim must trace to your brand record, or the post goes to human review.
Editors
Real editors review sensitive posts before they go anywhere — and you can request an edit on any draft from your review queue.
Publisher
Renders your branded image at every aspect ratio each channel needs and publishes at the planned slot — exactly once, never twice.
Review anywhere. Publish everywhere.
A queue, not a chore
Drafts arrive in one review queue: approve, schedule, request an edit, or discard. Email tells you when something needs you — deep links land you on the exact post.
Branded images, every ratio
Each post ships with an image in your palette, your fonts, your layout family — rendered for every aspect ratio each channel wants, pinned so your feed stays consistent.
Honest when it's stuck
No prices on file? No matching claim for the holiday post? Ethos asks you for what's missing. It never fills a gap with a guess.
Guardrails that are architecture, not policy.
Facts trace or fail
Every number, price, and claim in a caption or on an image must trace to your brand record — an unverifiable fact routes the post to human review, deterministically.
Your data is walled off
Every tenant's rows are isolated at the database layer — enforced by the database itself, on every table, on every query.
Hard spend caps
AI spend stops at your plan's cap. Paused means paused; approved posts still ship.
Humans in the loop
Sensitive verticals and low-confidence drafts always see an editor before they can publish.
Leave cleanly
Deletion is real: billing cancelled, channels disconnected, content and data permanently erased.
Connected to where your customers already are.
Three plans. One promise kept.
Every plan plans, writes, designs, fact-checks, and publishes. Bigger plans post more and put human editors on call.
- 12 posts a month, planned and drafted
- Self-serve review queue
- $10 hard monthly AI budget included
- Instagram, Facebook & Google Business
- 30 posts a month, planned and drafted
- 5 human edits a month, 48h turnaround
- $25 hard monthly AI budget included
- Instagram, Facebook & Google Business
- 60 posts a month, planned and drafted
- 15 human edits a month, 24h turnaround
- $60 hard monthly AI budget included
- Instagram, Facebook & Google Business
Asked often.
Will it ever invent a price or make up a claim?
No — structurally, not aspirationally. Posts are built by selecting facts from your brand record; a literal price, date, or phone number written by the AI is invalid by rule and cannot be stored, and a mechanical fact-check verifies every caption and every word rendered on every image before anything moves forward. When your record can't support a post, Ethos asks you for the missing information instead of improvising.
Do I approve posts before they publish?
Yes. Drafts land in your review queue, where you approve, schedule, request an edit from our editors, or discard. Sensitive posts are additionally held for human review on our side before they can go out.
Which channels does it post to?
Instagram, Facebook, and Google Business. You connect them once and Ethos publishes on your schedule; if a connection expires, posting to it pauses and you're told exactly what to reconnect.
How does it learn my brand?
From what you give it during signup — your description, services, prices, website, and logo. That becomes your brand record: the only source of facts, the voice guide, and the list of things you never say. You can send more detail any time and everything regenerates from the updated record.
What does it cost to run the AI?
Each plan includes a hard monthly AI budget. If it's ever reached, content creation pauses and tells you — it never runs up a surprise bill, and already-approved posts still publish.
Can I pause it, or leave entirely?
Both, from settings, in one click. Pause stops all planning and drafting while scheduled posts still publish. Deleting your account cancels billing, disconnects your channels, and permanently erases your content and data.
Small business. Big presence.
Tell Ethos about your business today — your first week of posts will be waiting for your approval.
Get started